Content.
I’ve written blogs on all aspects of branding over the years, so wanted to collate some of the best ones here.
CharityComms Brand 360
A best practice guide on aspects of charity branding.
Getting the message out about who we are, what we do and why our work matters has never been more important. CharityComms ‘Brand 360’ guide is a resource dedicated to helping charity communicators with the vital work they are doing to ensure their organisations are being seen and heard.
Building ShelterBox’s brand strategy
Charity brands that have lasted the test of time
Charity rebrands that worked, part one
Charity rebrands that worked, part two
Charity rebrands that worked, part three
A year in charity branding 2024
Brand Values: How to embed them
Brand values: How to create them
Brand values: Why they matter
A year in charity branding 2023
Creating a brand with disabled children for Kids
Rebranding Penny Brohn UK into cancer wellbeing champions
Branding Muscular Dystrophy UK’s Strong Community
Preparing for brand challenges and objections
Creating a brand to save nature, together
How brand language can help communicate complex social issues
Uniting brand and creativity
A year in charity branding 2022
Embracing brand-led innovation
Celebrating 20 years of charity branding
Equality, Diversity and Inclusion in charity branding
Brand management made easy
A year in charity branding 2021
Building a brand to support a country grieving
The changing face of charity branding
How to land a charity rebrand smoothly
Why Mind’s brand means more
A year in charity branding 2020
RNID’s Rebrand: Back to the future
Nov 2020
What can charities learn from social movements
July 2020
Five charity brand trends for 2020
Why brand is a strategic investment, not a marketing tool
June 2020
To rebrand or refresh? That’s the question.
April 2020
How to create and activate your brand strategy
March 2020
Ten tips to survive a charity rebrand
Jan 2020
What is a brand archetype and how do I define mine?
A year in charity branding 2019
Dec 2019
Why charity brands need purpose now
Oct 2019
Saving charity brand mojo with purpose
Oct 2019
A guide to charity branding
Sept 2019
How to create a brand name
Aug 2019
Battle of the brands: charity or movement?
July 2019
How to build a visual identity
May 2019
What is brand positioning?
April 2019
How to define your brand personality
Feb 2019
Five charity brand trends for 2019
Jan 2019
A year in charity branding 2018
Dec 2018
How to find your brand purpose
Oct 2018
The importance of words in a rebrand
Sept 2018
Scope’s brand development journey
Sept 2018
How to pull off a rebrand
July 2018
Ella’s Kitchen: what is brand purpose?
June 2018
Brands that work for fundraising
June 2018
How to define social purpose
May 2018
CSR or Social Purpose? Spot the difference.
Feb 2018
The rise of the graphic device
Jan 2018
Avoiding design by committee
Oct 2017
The era of Brand Purpose
Jan 2017
When did charity brands become so angry?
May 2017
The business case for Brand Purpose
March 2017
Why brands need social purpose now
March 2017
Creating emotive brand stories
March 2017
Brand strategy meets creativity
Dec 2016
Brand is an experience built by your people
July 2016
Long live logos
April 2016
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“I had the pleasure of having Dan as a guest speaker to share his experience of brand consultancy with our marketing communications students. I found his presentation very informative – and entertaining – and particularly appreciated his explanations about how brand theory informed his practice. Dan is a great ambassador for the branding profession, and I would definitely recommend him as a guest speaker to inspire and enthuse”.
Dr Tauheed Ramjaun, Programme Leader, Bournemouth University